The Sriracha Cookbook Blog

Sep 10

VIP Ticket GIVEAWAY: San Diego Sriracha Festival

San Diego Sriracha Festival - VIP Ticket Giveaway

Oh, you haven’t heard? The Sriracha Festival is BACK! In addition to returning to Los Angeles on 10/19, the San Diego Sriracha Festival is making its official debut at Liberty Station on Saturday 9/20!

To celebrate, I’m hosting a giveaway! One lucky winner will get two (2) VIP tickets to the San Diego Sriracha Festival, plus a signed copy of each: The Sriracha Cookbook and The Veggie-Lover’s Sriracha Cookbook!

The contest is running through 12:01am Pacific Time on Sept 15, 2014, and there are ways to enter to win EVERY DAY.

More details, and how to enter:
VIP Ticket GIVEAWAY: San Diego Sriracha Festival

To buy tickets for the LA and/or SD #SrirachaFest, visit http://sriracha.nightout.com

Aug 22

1st Annual San Diego Sriracha Festival
Making its highly anticipated debut is the 1st Annual San Diego Sriracha Festival on Saturday, September 20, 2014 at Liberty Station.
This chef-driven, all-inclusive, 21+ event from The Sriracha Cookbook and Food GPS spotlights the world’s most iconic hot sauce at a unique, historical venue. Multiple stations allow guests to enjoy a variety of Sriracha-themed dishes, including desserts, at their own pace. Local craft beer, cocktails, sodas, iced coffee and iced tea help tame the heat while a live DJ set helps create a fun and unforgettable food and drink experience.
Some of San Diego’s best chefs and restaurants participating in this year’s event include:
AQUI ES TEXCOCO — Francisco Perez (Best Tacos in 15 US Cities, Zagat 2014)
THE BELLOWS — Schuyler Schultz (Best New American Cuisine Nominee, San Diego A-List)
GANG KITCHEN — Craig Jimenez (San Diego’s Best Eats, Drinks & Restaurants, Discover San Diego 2014)
HASH HOUSE A GO GO + THE TRACTOR ROOM — Craig “Andy” Beardslee (36 Hours in San Diego Must Have Dinner, New York Times, 2009)
THE PATIO — John Medall (San Diego’s Top 10 Weekend Brunches & Breakfasts, TheCultureTrip.com)
SLATER’S 50/50 — Brad Lyons (Best Hamburger, UT San Diego 2013)
STONE BREWING WORLD BISTRO & GARDENS — Steve Robbins (The Best Restaurants in San Diego: Best Brewpub, San Diego Magazine 2014)
SUPERNATURAL SANDWICHES — Christian Eggert (The Iconic Sandwiches of San Diego, Eater San Diego)
URBN ST. BREWING — Alex Carballo (12 to watch in 2012, Hospitality Magazine)
URGE AMERICAN GASTROPUB — Marc Liautard (Best Neighborhood Bar Nominee, San Diego A-List)
WOW WOW WAFFLE — Joe Kraft (7 New San Diego Restaurants You Need To Try This Summer, Thrillist 2014)
 DESSERTS: Churros El Tigre, Peterson’s Donut Corner, and Quenelle will be serving desserts throughout the festival.BEVERAGES: Stone Brewing Co., Iron Fist Brewing Company and URBN St. Brewing will be pouring local craft beer, while inventive bartenders Jason Bran & Damian Windsor will serve creative cocktails. The event will also feature craft sodas from Los Angeles Ale Works, coffee from Portola Coffee Lab, and tea from Seventh Tea Bar.CHARITY: A portion of proceeds from the San Diego Sriracha Festival will directly benefit Mama’s Kitchen, a San Diego-based charity that prepares and delivers three meals a day—free of charge—to approximately 350 men, women, and children affected by AIDS or cancer in San Diego County. Mama’s Kitchen has served over 7,000,000 meals since it was founded in 1990 and has never turned away a client who qualified for its services. More info at mamaskitchen.org.
TICKETS AND MORE INFO:http://sriracha.nightout.com/ 
SRIRACHAHOLIC VIP PASS: Making its highly anticipated return is the 2nd Annual Los Angeles Sriracha Festival on Sunday, October 19 from 3:00 pm to 6:00 pm at L.A. Chinatown’s landmark Central Plaza. A limited number of diehard Sriracha fans are invited to buy VIP tickets to both fests for a discounted bundle price that including one-hour early admission and guaranteed seating at both events.
About The Sriracha Cookbook: Randy Clemens released The Sriracha Cookbook in January 2011, incorporating his favorite hot sauce in 50 unique recipes. Due to popular demand, The Veggie-Lover’s Sriracha Cookbook recently launched in July 2013 with an additional 50 recipes, all plant-based in nature. Both books are available on Amazon and at independent bookstores nationwide. More info at TheSrirachaCookbook.com.
About Food GPS: Josh Lurie founded Food GPS in 2005. Since then, his Los Angeles-based website has remained dedicated to pinpointing the highest quality, best-tasting food and drink, regardless of price or cuisine, and sharing stories of people behind the flavor. Food GPS, Inc. also produces unique culinary events. More info at FoodGPS.com.
FOLLOW SRIRACHA FESTIVAL UPDATES ON: Facebook: facebook.com/TheSrirachaCookbook | facebook.com/foodgps Twitter: twitter.com/SrirachaBook | twitter.com/foodgps Instagram: instagram.com/foodgps Hashtag: #SrirachaFest
RSVP/INVITE FRIENDS ON FACEBOOK: https://www.facebook.com/events/445604262246851/
PRESS CONTACT: Lawrence Moore & Associates Inc. Lawrence@LawrenceMooreAssociates.com 

1st Annual San Diego Sriracha Festival

Making its highly anticipated debut is the 1st Annual San Diego Sriracha Festival on Saturday, September 20, 2014 at Liberty Station.

This chef-driven, all-inclusive, 21+ event from The Sriracha Cookbook and Food GPS spotlights the world’s most iconic hot sauce at a unique, historical venue. Multiple stations allow guests to enjoy a variety of Sriracha-themed dishes, including desserts, at their own pace. Local craft beer, cocktails, sodas, iced coffee and iced tea help tame the heat while a live DJ set helps create a fun and unforgettable food and drink experience.

Some of San Diego’s best chefs and restaurants participating in this year’s event include:

DESSERTS: Churros El Tigre, Peterson’s Donut Corner, and Quenelle will be serving desserts throughout the festival.

BEVERAGES: Stone Brewing Co., Iron Fist Brewing Company and URBN St. Brewing will be pouring local craft beer, while inventive bartenders Jason Bran & Damian Windsor will serve creative cocktails. The event will also feature craft sodas from Los Angeles Ale Works, coffee from Portola Coffee Lab, and tea from Seventh Tea Bar.

CHARITY: A portion of proceeds from the San Diego Sriracha Festival will directly benefit Mama’s Kitchen, a San Diego-based charity that prepares and delivers three meals a day—free of charge—to approximately 350 men, women, and children affected by AIDS or cancer in San Diego County. Mama’s Kitchen has served over 7,000,000 meals since it was founded in 1990 and has never turned away a client who qualified for its services. More info at mamaskitchen.org.

TICKETS AND MORE INFO:
http://sriracha.nightout.com/ 

SRIRACHAHOLIC VIP PASS: Making its highly anticipated return is the 2nd Annual Los Angeles Sriracha Festival on Sunday, October 19 from 3:00 pm to 6:00 pm at L.A. Chinatown’s landmark Central Plaza. A limited number of diehard Sriracha fans are invited to buy VIP tickets to both fests for a discounted bundle price that including one-hour early admission and guaranteed seating at both events.

About The Sriracha Cookbook: Randy Clemens released The Sriracha Cookbook in January 2011, incorporating his favorite hot sauce in 50 unique recipes. Due to popular demand, The Veggie-Lover’s Sriracha Cookbook recently launched in July 2013 with an additional 50 recipes, all plant-based in nature. Both books are available on Amazon and at independent bookstores nationwide. More info at TheSrirachaCookbook.com.

About Food GPS: Josh Lurie founded Food GPS in 2005. Since then, his Los Angeles-based website has remained dedicated to pinpointing the highest quality, best-tasting food and drink, regardless of price or cuisine, and sharing stories of people behind the flavor. Food GPS, Inc. also produces unique culinary events. More info at FoodGPS.com.

FOLLOW SRIRACHA FESTIVAL UPDATES ON:
Facebook: facebook.com/TheSrirachaCookbook | facebook.com/foodgps
Twitter: twitter.com/SrirachaBook | twitter.com/foodgps
Instagram: instagram.com/foodgps
Hashtag: #SrirachaFest

RSVP/INVITE FRIENDS ON FACEBOOK: https://www.facebook.com/events/445604262246851/

PRESS CONTACT:
Lawrence Moore & Associates Inc. 
Lawrence@LawrenceMooreAssociates.com
 

Jul 10

Vegan Sriracha Dinner at Mohawk Bend in LA: July 21

4-Course Vegan Dinner with recipes from The Veggie-Lover's Sriracha Cookbook at Mohawk Bend

One of LA’s most popular restaurants/craft beer destinations, Mohawk Bend, is hosting a four-course Sriracha-themed dinner, featuring recipes from The Veggie-Lover’s Sriracha Cookbook!

Mohawk Bend chef Erick Simmons will be out of town this night, but the very talented chef Adam Levoe from sister company The Pub at Golden Road Brewing will be at the cooking helm for the evening.

Expect to be filled with all manner of delicious vegan Sriracha treats for just $25 per person. Drinks—full bar, wine, plus a whopping 72 craft beer taps—are additional. Come hang and grub and maybe buy a book if you’re feeling extra generous?

Monday, July 21st at 6:30 p.m.

Email authors@mohawk.la or call (213) 483-2337 to reserve your spot!

More info/Share the Facebook event page:
Authors Worth Celebrating: Randy Clemens, Author of “The Veggie-Lover’s Sriracha Cookbook”

Jul 08

Ninja Squirrel Sriracha: review & interview with creator

Ninja Squirrel Sriracha sauce | Whole Foods Market + Wicked Healthy Foods/Derek Sarno

Whole Foods Market has just recently entered the Sriracha game with its own version of the sauce—Ninja Squirrel Sriracha—that’s available exclusively at Whole Foods locations around the country. Naturally, I wanted to give it a taste, so I got a bottle (or two or six) and also got to interview its creator about its origins!

Ninja Squirrel Sriracha is the brainchild of Derek Sarno, who is both the Senior Global Chef at Whole Foods Market and one-half of the fraternal duo that runs the popular plant-based vegan community Wicked Healthy Food (along with his brother/cookbook author extraordinaire, Chad Sarno). I met Derek a few years back while judging the Austin Chronicle Hot Sauce Festival (which I’m doing again this year… 8/24/14!) and we’ve remained buddies since, so I was especially stoked to learn he was working on his own Sriracha recipe!

As for the taste… it’s delicious! There’s a really nice heat that hangs out for a minute or two without being overpowering. The ingredient list calls out a red jalapeño puree, a nondescript “red chili puree”, and a habanero pepper powder, the last of which I suspect may be what leaves the nice lingering spice. Regarding the chile blend they went with, Derek notes, “I was looking for hot, yet palatable, sweet, twangy, and delicious. It took trial and error to discover what worked.” The other winning quality of this Sriracha is the pronounced garlic flavor, which comes right to the forefront of the sauce’s profile once the initial heat burst starts to wane, and it all balances really nicely. 

Thankfully, Derek was also happy to shed some light on how Ninja Squirrel Sriracha came to be; check out my e-mail interview with him below!

Derek Sarno, creator of Whole Foods Market's Ninja Squirrel SrirachaDerek Sarno—creator of Whole Foods Market’s Ninja Squirrel Sriracha—out in the field

How did Ninja Squirrel Sriracha come about? 
"Honestly, Ninja Squirrel Sriracha came about after I approached the Rooster company Huy Fong and they didn’t want to produce a modified version without preservatives for Whole Foods. Being the fanatic that I am, I had to find a way to produce one without preservatives and that is up to par with our quality standards for ingredients.”

How did you finally get it to the final formulation? 
"Not too long. After several trials and tastings, we landed on what worked in maybe a few months."

What was the inspiration behind the name “Ninja Squirrel Sriracha”?
"When I was a kid, we had cut a tree down in the yard and we soon discover some baby squirrels in it. The momma squirrel had come and taken all but one of the little guys and after a while, we realized she wasn’t coming back for this one… so I scooped him up and took care of him. Nursing and feeding him with little baby bottles until he grew big and strong. We named him ‘The Gooch’, after the bully in Diff’rent Strokes; he was the original Ninja Squirrel and the inspiration behind the theme.”

How would you compare it to other Sriracha brands on the market?
"We’ll have to let the people decide. I’m pretty partial to our brand for obvious reasons, and being clean and non-GMO is a huge part of that.”

What are your favorite things to do with Sriracha?
"Well, Randy, you know me pretty well from following social media outlets and food postings… and I think it’s more appropriate to ask: ‘What are things you might not actually put Sriracha on?’ That’s a tough one considering my newest thought is to do a Sriracha toothpaste! I bet you’d like it.”

Where and when can people find it?
You should be able to find it in every Whole Foods Market, and if it’s not in your store yet, it will be. It’s rolling out nationally and is exclusive to WFM.

====

Disclosure: Sample bottles were provided to me at no cost. I received no compensation for this post. Derek is a friend, and I am a former employee of Whole Foods Market, but that did not affect my decision to profile them nor did it bias my opinion/review. (I actually got fired from Whole Foods… funny story I’ll have to share sometime!) 

May 15

GIVEAWAY: The ORIGINAL Sriracha (Sriraja Panich) and more!

#GIVEAWAY: Win a bottle of Sriraja Panich (the ORIGINAL #Sriracha sauce from Thailand) and more from The Sriracha Cookbook!

Exciting news! Sriraja Panich—widely considered to be the ORIGINAL Sriracha sauce—is now available at Cost Plus World Market locations across the United States!

To celebrate, I’m giving away an awesome Sriracha prize package to TEN (10) LUCKY WINNERS! Here are the spicy items each of the ten winners will get:


* One (1) spiffy 8.8oz glass bottle of Sriraja Panich
* One (1) downloadable/streamable copy of "Sriracha"—a documentary film by Griffin Hammond
* One (1) personalized, signed copy of The Sriracha Cookbook
* One (1) personalized, signed copy of The Veggie-Lover’s Sriracha Cookbook

The contest is running from May 15 to May 23, 2014, and there are ways to enter to win EVERY DAY.

More details, and how to enter:
Sriraja Panich Giveaway! (And more!)