Lay’s debuts new Sriracha Potato Chips alongside two other flavors: Cheesy Garlic Bread and Chicken & Waffles
Well, it was only a matter of time before somebody introduced Sriracha Potato Chips to the world, and it looks like that time is now. Lay’s—through its “Do Us A Flavor” promotion—asked consumers to submit new flavor ideas for consideration that would be voted on via social media. After sorting through thousands of submissions, the folks at Lay’s narrowed it down to three flavor finalists: Sriracha, Cheesy Garlic Bread, and Chicken & Waffles.
The new potato chip flavors are due to hit shelves on February 12, and fans are still encouraged to vote for their favorite to ensure that they stay year-round.
Your trusty Sriracha Cookbook author hasn’t tried the Sriracha potato chips, but rest assured that I had an email out to the Lay’s media relations team four days ago! (Now, if only they’d answer it…) Once I find a bag to try, I’ll be sure to report back. In the meantime, I’m gonna go grub on some Sriracha Peas to curb my rooster sauce snack craving.
Have you gotten a hold of any of the new flavors? Whaddya think?
(via AP: Lay’s test-crunches 3 fan-nominated chip flavors)
Awesome news! The Sriracha Cookbook is this week’s feature on the ever-popular Serious Eats series: Cook the Book!!!!
They will be testing and posting recipes from the spicy little kitchen companion all this week, and they’re also giving away five copies to help feed your rooster sauce habit! All you have to do is go to their page and leave a comment about your favorite Sriracha-friendly foods (aka errrrythang).
Happy New Year! And thanks to everyone who entered the Sriracha Haiku Contest on Facebook and Twitter! It was tough to pick the winners, but after careful selection and laughing my ass off at lots of great little odes to the almighty rooster sauce, I had to choose the favs.
The four winners (two from Facebook entries, and two from Twitter) will be receiving an autographed advance copy of The Sriracha Cookbook! For everybody else, it will be coming out exactly two weeks from today — January 18th!!
And now, for the winning Sriracha haikus:
dull frozen pizza
a visit from the rooster
now gourmet delight // Ed Chambers
bereaved with sadness
when my cock sauce is barren
aching for the burn // Joanna McWhorter
want oral pleasure
guaranteed ‘happy ending’
produce the cock sauce // Russ Carr (@DocOrlando70)
Sriracha on all
Better going in than out
From my bum, fire comes // Justin Stanley (@nerdliness)
Again, congrats to the winners and thanks to everyone who entered! Viva la Sriracha!!
Enter to win an advance copy of The Sriracha Cookbook: 50 Rooster Sauce Recipes That Pack a Punch, autographed by the author! While the rest of the world waits until its publication on January 18, YOU can get yours early!
I’m looking for clever, creative haikus all about Sriracha! Your haiku must be an original composition, and should have three lines, each containing a certain number of syllables: five, seven, and five, respectively.
steamed rice bowl boring
apply sriracha heavy
taste burning pleasure
Just “Like” The Sriracha Cookbook on Facebook and enter your haiku by December 31st. Your haiku needs to incorporate the words “sriracha”, “rooster sauce”, or “cock sauce” in some way.
You can also enter to win on Twitter! Simply follow @SrirachaBook on Twitter, then send your haiku as a Tweet with the tags @SrirachaBook and #SrirachaHaiku!
Only one entry is allowed per person through Facebook. There’s no limit to the number of haikus you can enter through Twitter. Winners will be selected from all eligible entries on or around January 1, 2011.
If you haven’t tried Rick’s Picks “Hotties” pickles yet, you’re missing out. Spiced up with Sriracha sauce, dried habanero peppers, and a hit of fresh garlic, these hot pickles are amazing! (Check out their Smokra too while you’re at it — unbelievable!)
In honor of International Pickle Day, Rick’s Picks launched their first ever Hotties Recipe contest! Create an original recipe that uses the Hotties Sriracha pickles and/or the brine, and submit it by posting it on the Rick’s Picks Facebook wall or email firstname.lastname@example.org before Dec 31, 2010.
The winner will receive a year’s supply of Hotties pickles, not to mention bragging rights!
Full details at The Pickle Blog
Follow @rickspicksnyc on Twitter